her royal fabulousness and her tres chic line: more info

Bitten Revealed! The details behind SJP's first-ever clothing line

Tuesday, March 13, 2007

(NEW YORK) On Monday, The Daily revealed that Sarah Jessica Parker was planning to announce plans for Bitten, a new clothing line the actress was working on. Following this morning’s preview, here are more details:

-First off, how the line was named: according to a company release, “Bitten” was driven by Parker’s reaction when she was first introduced to Steve & Barry’s. “Parker was blown away by the company’s mission and bitten by the Steve & Barry’s bug after walking into a Steve & Barry’s store for the first time.”

-The Bitten collection is Parker’s first-ever apparel line, which she teamed up with Steve & Barry’s to produce. The collection aims to offer high-quality, affordably priced sportswear for women of all ages and sizes. Steve & Barry’s were, in 2005, given the Hot Retailer of the Year award from the International Council of Shopping Centers.

-The Bitten collection will be offered in a full size range from small to XXL in tops, 2—20 in bottoms, and 6—10 in shoes.

-The pieces will be sold exclusively at all Steve & Barry’s shopping mall locations across the country beginning June 7, with every item priced at $19.98 or less. The collection will boast an assortment of over 150 styles and more than 400 apparel and accessory items and grown to nearly 500 apparel and accessories by August with the introduction of the fall line.

-Key looks from the summer and fall lines include suit separates in a wool blend with stretch; lightweight wovens; basic black cotton dresses; a denim collection; tees in cotton jersey; nightgowns; swimwear, and accessories including handbags, totes, jewelry, belts, and footwear.

-The collection will be merchandised in a store-within-a-store environment featuring specially designed fixtures, signage packages, and plasma monitors running segments of The Bitten Story, a documentary on Parker’s life and her vision for the line.

Said Parker, “Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they’ve spent. High quality, luxurious clothes do not need to cost as much as we’ve been led to think."

source: http://www.fashionweekdaily.com/

post-script: Saw the photos of the line.. Quite casual, not quite impressed coz was expecting something more of her own SJP style :(